Joya Ninjaragua embodies the innovative spirit of two pioneers in the tobacco industry, who by themselves have ignited popular imagination: Cigar Dojo, the first and largest social cigar app in the world, which has built strong friendships among cigar lovers around the globe since 2012; and Joya de Nicaragua (JDN), the factory that in 1968 ignited the cigar industry in Estelí, Nicaragua, now known as the tobacco capital of the world. Cigar Dojo and JDN have both helped shape the cigar industry, and for the second time, they have come together to do it once more.